Much discussion and debate ensued.

Of greatest concern to the group was the desire to achieve the absolute maximum return for our efforts. We wanted to know that every penny raised would go straight to the source and suffer the minimum interference from governments and intermediaries.

And then the answer was presented to us. Muhammad Yunus won the Nobel Peace Prize for his work with microcredit. When we went to find out more, we were blown away by the intelligence, simplicity and extraordinary effectiveness of the microcredit model. A system of aid to the worlds poorest, where quite literally every € donated to a Micro Credit scheme can be recycled indefinitely.

Now we were on a mission. To seek out the very best practice microcredit projects targeting the worlds poorest and to raise awareness and funds for them, so they can expand their extraordinary work of empowering the poor to lift themselves, with dignity, out of extreme poverty.

How can I help end extreme poverty
go to runjohnnyrun website