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Patrick Ronaldson is a founding partner and Director of Strategic Planning at Rothco Ltd, one of Ireland’s foremost advertising agencies.

Patrick has a degree in Economics from UCD followed by a 20 year   apprenticeship in Advertising! During this time he has worked with leading Irish and International agencies, Irish International Advertising and Saatchi & Saatchi before co-founding Rothco in 1995.

He has been responsible for the strategic marketing of some of Ireland’s biggest brands, including, most recently, Aer Lingus, Hibernian Insurance and AIB.

During a recent career break Patrick saw at first hand the effects of extreme poverty in South Africa, Nepal and India, prompting him on his return to assist in the founding of ‘Sea Change’.